The Loss of Soft Power: It Begins

About 5 months ago, I posted an article, The Loss of Soft Power, about how China’s rise in soft power would eventually meet the same problems that the United States had to deal with decades ago. Namely, that in times of duress, China would come first, and that Chinese companies would either have to back out of their riskier investments, or China would have to send in military forces.

Well, a recent Department of Defense study entitled “Military Power of the People’s Republic of China 2009” says that China does not have the capacity to send troops abroad anytime within the next decade, so China won’t be sending soldiers in to protect their investments anytime soon. Because of that, Chinese companies are starting to back out. Here are some key sentences:

China has backed away from some of its riskiest and most aggressive plans, looking for the same guarantees that Western companies have long sought for their investments: economic and political stability.

The Myth of the West: Part 3 – Qiangda

An ancient civilization, rich in culture and steeped in corruption. Elaborate etiquette surrounds the gold panoply of cruel rulers hidden safely behind rings of high walls, while gangs of laborers work outside under the blazing hot sun. Perfumed maidens with elaborate coiffures secured with jade sway gently as they dance to the tune of plucked instruments. Spry old men perform fabulous feats of strength and defeat enemies with lightning speed. If you look at the way popular culture views ancient China (and to a certain extent, modern China), you’ll see these images alive and well. They are part of the myth of Orientalism. But the West is not the only group with preconceptions that may be far from reality. In China, there exists a corresponding myth of the West—the idea of xifang.

The Loss of Soft Power

American deaths in the Middle East have long stopped being headline news. Yet still, occasionally, there will be a blast large enough to warrant comment. In China, news of the war causes a few raised eyebrows and a lot of heads shaken. My family, at the dinner table, will talk about how terrible it is. The conversation goes something like this: “See? This is what happens when you interfere with other countries’ internal affairs.” Followed by a rhetorical question, aimed in my general direction: “So why do you suppose the US invaded Iraq? If they just knew enough to mind their own business, they wouldn’t be having this problem.” And finally the smug suggestion: “America should learn from China. China makes friends wherever it goes, not enemies. That’s because we don’t try to tell them what to do.”