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Echoes of Olympia

Just as the Olympics strives to display the forefront of the world’s athletic development, it’s also quite illuminating to take a look at the Games in terms of strides made in media and communications. The Olympics is one of the most-watched sporting events in the world, second only to the FIFA World Cup (and that record will certainly be challenged, if not utterly demolished, by the Beijing Games).

The coverage of sporting events tends to have different priorities than other entertainment media; aesthetic concerns often take a backseat to clarity (Leni Reifenstahl and NFL Films notwithstanding). So like a genre television show, the emphasis is on form, not content. And what can we say about the form of Olympic coverage?

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