The Hypermodern

Exporting Asian-America

There is a well-oiled pop machine in South Korea. It seeks out obscure Asian teenagers from across the globe, signs them into draconian 8 year contracts, and cultivates them in rigorous training camps. After years of intense dance and vocal lessons, language education, and exacting physical exercise, these “trainees”, the future Rains and BoAs, are unleashed upon Asian markets as superbly packaged solo or group pop products.