A Cross-cultural Commercial
Here’s an interesting addendum to my post yesterday about Chinese advertisements. When I said in that article that the two commercials featuring Chinese actresses literally yelling at the viewer was not representative of Chinese commercials in general, what I meant was that I’ve seen many Chinese commercials that are better, and many that are worse. Well, here is one that is better:
Ganji la!
Anyone who rides the subway regularly or spends time around a television has probably seen, or more likely heard, the advertisement for the Chinese Craigslist-esque website Ganji starring actress and super microblogger Yao Chen, where she yells “Ganji la!” and rides a poorly-animated donkey.
The advert is catchy, maybe too catchy. According to the Darwin Marketing blog, the animated donkey made such an impression that people who wanted to visit the site couldn’t remember the name and instead of typing Ganji (赶集), which means “hurry to the market,” they typed Ganlv (赶驴) which translates to “hurry a donkey.”
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