I am an Olympics junkie.
Normally I am utterly apathetic towards sports; I don’t seriously follow or watch any major professional or college sports. But every four years (and to a lesser extent, every two years in between) you’ll find me glued to the television screen. And not just for the big ticket events, like China [...]
Just as the Olympics strives to display the forefront of the world’s athletic development, it’s also quite illuminating to take a look at the Games in terms of strides made in media and communications. The Olympics is one of the most-watched sporting events in the world, second only to the FIFA World Cup (and that record will certainly be challenged, if not utterly demolished, by the Beijing Games).
The coverage of sporting events tends to have different priorities than other entertainment media; aesthetic concerns often take a backseat to clarity (Leni Reifenstahl and NFL Films notwithstanding). So like a genre television show, the emphasis is on form, not content. And what can we say about the form of Olympic coverage?
During the April 9 broadcast of the CNN news program The Situation Room, commentator Jack Cafferty was asked about the relationship between the United States and China. He replied:
Well, I don’t know if China is any different, but—our relationship with China is certainly different. We’re in hock to the Chinese up to our eyeballs because of the war in Iraq, for one thing. They’re holding hundreds of billions of dollars worth of our paper. We also are running hundred of billions of dollars worth of trade deficits with them, as we continue to import their junk with the lead paint on them and the poisoned pet food and export, you know, jobs to places where you can pay workers a dollar a month to turn out the stuff that we’re buying from Wal-Mart. So I think our relationship with China has certainly changed. I think they’re basically the same bunch of goons and thugs they’ve been for the last 50 years…
Last week, the NBC network issued a press release detailing its television lineup for the 2008-2009 season, which includes such gems as:
KNIGHT RIDER - On the heels of NBC’s hit movie, the iconic 1980s television classic comes roaring back to life as an updated drama series showcasing the new customized KITT (Knight Industries Three Thousand) Ford Mustang. As the sequel resumes, KITT is absolutely the coolest car ever created: its supercomputer capable of hacking almost any system; its weapons systems efficient; and its body—thanks to its creator’s work and nanotechnology—is capable of actually shifting shape and color. It is the ultimate car—and someone will be willing to do anything to obtain it.
THE LISTENER - In this one-hour drama, Toby Logan (Craig Olejnik, “The Runaway”) is a 24-year-old paramedic living with a secret: he can read people’s minds. This telepathic procedural takes viewers into the heart of a tortured hero who struggles to solve crimes with his unique gift. Week-to-week, “The Listener” balances high-stakes drama with irreverent humor and sends Toby on an intellectual and emotional adventure.
This is the first of many articles about television, a medium often maligned by critics and the public alike for its general pandering and almost-oppressive vapidity. So when writing about television there are two important questions: is television worth writing about; and, if so, how does one write about it? Are the methods and challenges in conceiving, producing, and distributing television significant enough to make it more than a mere subset of cinema? This column will argue that, yes, television is an entirely different animal. The nature of television allows it to easily reflect the fundamental dilemmas of the culture it inhabits and the individuals who make and watch it. When you watch American television, you are watching America.